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Why Play Safe if You Can Take a Risk and Manage it?

Why Play Safe if You Can Take a Risk and Manage it?
Category: Marketing

It is close to impossible for any firm to reduce risk to zero, so knowing how and why to manage it in advance is crucial. The factors which determine why firms invest valuable time and money in

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Written by sylvie
2 years 10 months ago
Hits: 3607
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Online Brand Communities – where nostalgia is no longer a thing of the past

Online Brand Communities – where nostalgia is no longer a thing of the past
Category: Marketing

Whilst branding via online communities is a fairly recent phenomenon, this does not mean that the past does not have a role to play in building customer loyalty. A recent study of a Brazilian

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Written by sylvie
2 years 12 months ago
Hits: 2163
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When Push Comes to Shove – market entry strategy and its impact on performance

When Push Comes to Shove – market entry strategy and its impact on performance
Category: Marketing

Trust in the strength of your own resources or follow your feelings about the state of the market? In either case, what will be the subsequent chances of high performance and long-term survival?

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Written by sylvie
2 years 10 months ago
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Don’t Believe the Hype – when online communities become opinion leaders

Don’t Believe the Hype – when online communities become opinion leaders
Category: Marketing

In the current climate of readily available internet-based forums, more and more firms are turning to digital communities in order to keep their finger on the pulse or even test new

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Written by Super User
3 years 3 months ago
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Click to see more! There are way a lot more :)
Click to see more! There are way a lot more :)
Imbalanced supplier-customer relations and how to avoid them
Category: Human Resources
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Written by Super User
3 years 5 months ago
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Imbalanced supplier-customer relations and how to avoid them

The old adage “the customer is always right” may apply in a retail shop but in the more complex world of business it is neither a universal truth nor even a desirable one. The dynamics of supplier-customer relations have for a long time been viewed purely from the customer perspective. However, by looking at ways to enhance the working relationship through the lens of the supplier and proposing a more strategic set-up based not only on the end product but also service and performance offers an alternative. Treating the supplier like a commodity might just become a thing of the past…

  • Is it possible to do “bad” business and keep your customers?
    Category: Marketing

    Is it possible to do “bad” business and keep your customers?

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    Written by Super User
    5 years 2 months ago
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  • IT outsourcing – walking a financial and relational tightrope
    Category: Supply Chain

    IT outsourcing – walking a financial and relational tightrope

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    Written by Super User
    5 years 2 months ago
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  • “In with the old as well as the new” - consumer attitudes to neo-retro product design
    Category: Marketing

    “In with the old as well as the new” - consumer attitudes to neo-retro product design

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    Written by Super User
    5 years 2 months ago
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Rennes School of Business

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35065 Rennes Cedex
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Tél. +33 (0)2 99 54 63 63
Association Loi 1901

 

 

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