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Online Videos: a well-orchestrated addiction

Online Videos: a well-orchestrated addiction
Category: CSR

Why a 3-minute glance at a video can quickly turn into 3 hours of binge-watching. Social network addiction has become a major topic for discussion. However, less attention is paid to addiction to

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Written by sylvie
8 months 2 weeks ago
Hits: 1698
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Bringing CSR to the Table – Strategic Dialogue and Stakeholder Management

Bringing CSR to the Table – Strategic Dialogue and Stakeholder Management
Category: CSR

CSR strategy implementation within business has rightly been heralded as a means of boosting a firm’s environmental performance and working conditions for its employees. However, the grass

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Written by sylvie
2 years 2 months ago
Hits: 1439
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The Utilitarian Service Industry – putting the customer first, not on hold

The Utilitarian Service Industry – putting the customer first, not on hold
Category: CSR

Waiting on the end of a telephone line accompanied by the appropriate muzak is as frustrating for customers as it is risky for the service provider hoping to gain their satisfaction. If this

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Written by sylvie
1 year 2 days ago
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Imbalanced supplier-customer relations and how to avoid them
Category: Human Resources
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Written by Super User
2 years 7 months ago
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Imbalanced supplier-customer relations and how to avoid them

The old adage “the customer is always right” may apply in a retail shop but in the more complex world of business it is neither a universal truth nor even a desirable one. The dynamics of supplier-customer relations have for a long time been viewed purely from the customer perspective. However, by looking at ways to enhance the working relationship through the lens of the supplier and proposing a more strategic set-up based not only on the end product but also service and performance offers an alternative. Treating the supplier like a commodity might just become a thing of the past…

  • Is it possible to do “bad” business and keep your customers?
    Category: Marketing

    Is it possible to do “bad” business and keep your customers?

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    Written by Super User
    4 years 4 months ago
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  • IT outsourcing – walking a financial and relational tightrope
    Category: Supply Chain

    IT outsourcing – walking a financial and relational tightrope

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    Written by Super User
    4 years 4 months ago
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  • “In with the old as well as the new” - consumer attitudes to neo-retro product design
    Category: Marketing

    “In with the old as well as the new” - consumer attitudes to neo-retro product design

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    Written by Super User
    4 years 4 months ago
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Rennes School of Business

2 rue Robert d'Arbrissel CS 76522
35065 Rennes Cedex
FRANCE

Tél. +33 (0)2 99 54 63 63
Association Loi 1901

 

 

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